Remember when we laughed at the idea of SELLING/BUYING bottled water??? Well, thanks to pervasive marketing far too may of us don’t give it a second thought. But, we all really should. Very soon, fresh potable water is going to be the hottest commodity. There will likely be wars over it. But, through a conscious effort, we can still turn this thing around. Please read on. — YUR
Drink it But Lose the Bottle, Colltalers
Water, Earth’s arguably most important element, is having quite a busy time. From playing villain in the climate change drama to disappearing in vast regions, while showing up unannounced in distant moons, it seems now ready for its top billing closeup.
Since 1993, when the United Nations began to observe March 22 as World Water Day, increased demand has caused extended droughts where people need it the most, and, indirectly, the threat of rising sea levels to billions living in coastal areas.
What appears as a contradiction has, in fact, a common cause in our predatory way of living and wasteful use of natural resources, combined with overpopulation. We tend to forget how finite and vulnerable a resource water really is.
Even when it’s tangential to progress, water can determine the fate of entire ecosystems and the communities depending on them. In this…
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