English: A Levi Strauss advertising sign painted on a brick wall in Woodland, California (Photo credit: Wikipedia)
Visual Description: Have pun. Will travel.
PURUS = USURP, SAAIL = ALIAS, TEMRAT = MATTER, NAYCON = CANYON — Giving us: SRPASMTTAYN
Clue/Question: Levi Strauss’ success selling denim jeans was a result of him being a – – –
Levi’s 506 jeans (Photo credit: Wikipedia)
Answer: SMARTY-PANTS
Forever in Blue Jeans (Photo credit: Wikipedia)
(I say there were three puns in the cartoon setting up this jumble gag. Besides “riveting” and “jeanius” . . . overall could have quote marks around it. After all, they make – or at least made – overalls, as well as pants. Great clue words, nicely jumbled. Surprisingly, the word “matter” is new to the Jumble. ralis95 can add this to his clue word database. The answer letter layout was exquisite! And, the cartoon was a great period piece. Be well and do good, friends.) — YUR
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Unclerave's Wordy Weblog 
Took me a while to get this one! I had to put my smarty pants on!
Oh my goodness, grand puzzler!!! And, again, sooooo many letters
to solve the puzzler. Got it! Fun puzzle.